Hold tightly to that story (that “brand” as the marketing peeps say) and make all of your social accounts an extension of you. You have built your business around values, around community, and around people. But you, dear brewery, already know who you are. newspapers, digital properties, consumer brands–sometimes have a bit of an identity crisis. So how do you get the best out of each to benefit your brewery? What are some dos and don’ts? I’m going to attempt to boil a whole boatload of info into a few things you can start doing right now to make a difference. We as humans use Facebook differently than we use Twitter, and we use Twitter differently than we use Instagram. Instead, what I am trying to help illustrate is the biggest mistake businesses make with social media: you can’t take a “one size fits all” approach. In fact, as a brewery, Twitter can be a powerful tool for you. We moved our manpower and doubled down on Facebook. We decided to essentially ditch Twitter: it wasn’t worth our time. Once we figured out what types of content worked best on Facebook, I spent the next few years growing our Facebook page by 300% (without spending a dime). In 2013, I set out to discover what our social audience actually wanted from us–and there were absolutely surprises.

This is the way to get them in your brewery door or searching for a new release they saw online–and you don’t have to go broke doing it.īefore becoming editor-in-chief of, I was a senior editor at a top 20 U.S. This is your biggest opportunity to talk to your audience and make an impression.

We reach for our phones first thing in the morning and it’s the last screen we see before we close our eyes. More than 1.79 billion people worldwide are on Facebook. You cannot afford to ignore social media.

Gif brewery algorithm